Greg Hoobler, wearing a vest, dress shirt, and tie with a seagull print

Hi, I’m Greg Hoobler.

I’ve spent 20+ years working in intelligence and security: inside government, inside corporations, and inside the vendors that serve them. Along the way, I kept running into the same problem from every angle: the people paying for the work and the people delivering it weren't properly aligned, and neither side had a good framework for fixing it. Seagull Vantage exists because I got tired of watching that gap go unaddressed. I built this practice to close it — for organizations that need more from their vendors, for programs that need sharper structure, and to align the work to the client's actual business outcomes.

My Background

GOVERNMENT CORPORATE CONSULTANT FOUNDER

Across my time working between government, corporate, and vendor environments in security and intelligence… the common thread at every stage has been the gap between what organizations need from their security and risk intelligence programs, and what they're actually getting.

My career started at OSAC, the State Department's public-private security partnership, where I spent nearly seven years coordinating threat intelligence and crisis support between U.S. government agencies and private sector organizations overseas. That experience gave me something unusual: a front-row seat to how both sides think, what they value, and the difference between merely descriptive information vs. actionable insight.

When I moved into the private sector, I carried that perspective into corporate security… first as a client managing vendor relationships and intelligence programs, then as a consultant helping organizations build and improve those capabilities from the outside. I built and scaled embedded intelligence consulting on the vendor side. At every stop, the thread has been the same: making the relationship actually work between the people who need intelligence, and the people who deliver it.

Seagull Vantage reflects a deliberate choice to focus where I think the biggest impact gap exists: the space between vendor performance and client outcomes, between program activity and business value, and between individual talent and career development. What distinguishes my approach is that I've done the job from every seat at the table. I led the corporate intelligence function, I've written the vendor requirements and managed the contracts, built the embedded teams who delivered the product, and evaluated whether any of it actually moved the needle. That range isn't common in this industry, and it's the reason Seagull Vantage can work credibly on both sides of the client-vendor relationship.

I work directly with clients — no bench of junior associates, no layers between the advice and the person giving it. My background spans the full lifecycle of intelligence programs, from requirements and contracting through delivery and evaluation, with additional depth in training, mentorship, and executive communication. I'm based in Arlington, Virginia, and serve on the advisory board of the Wendy Gillespie Center for Advancing Global Business at San Diego State University, Fowler College of Business. Outside of work, I'm a husband, motorsports manager, amateur mixologist, and outnumbered by cats.